work blog about search
 
 

Please read carefully

Boac_lifejacket

More BOAC goodness from the last Ephemera Fair.

This is the on-board safety leaflet from a BOAC flight, dating from around 1952 (we think).

We're totally in love with the shot of the girl on the cover. She's so wholesome, and cheerful, and looks generally thrilled to be wearing a lifejacket. "Gosh, I say Roger, I know we're plummeting toward the ocean awfully quickly, but this lifejacket is really terribly comfortable, and you do look so very handsome in yours."

She's looking far more serious on the inside of the leaflet though. But at the same time, resolute, and in no way reacting to the sheer terror of imminent death. Plucky old thing.

Boac_lifejacket2

And that script typeface for the Safety Leaflet title. What on earth were they thinking? This is your Cocktail Menu perhaps? This is your Safety Leaflet; not so much.

We just like the fact that they were using actual photographs for their leaflet. Unlike the illustrations now used on flights, which seem to portray people made out of plasticine. (This one's from a BA Boeing 767, circa 1992.) Presumably if the people look soft and squishy, you feel less worried about the effect of the massive impact on their, and by implication, your bodies.

Inflight_safety

But we'd rather have a plucky young lass, what?

posted: 29 October 2007
categories: Ephemera
 
recommended reading

Ace Jet 170
One of the finest individual design blogs (it’s been going as long as we have!) from Irish designer Richard Weston. Covering found type, print and stuff.

Casual Optimist
If you want to know what’s happening in the world of book cover design, keep an eye on this excellent blog by Dan Wagstaff.

Creative Review
Covering design and advertising, CR has been running since 1981, under the editorship of Patrick Burgoyne since 1999. Essential reading.

Daniel Gray
Dan writes a column in Creative Review, and this is his consistently entertaining blog about design and suchlike.

Eye Magazine
The best graphic design magazine out there, from editor John L. Walters and art director Simon Esterson.

Flat File
A fantastic collection of online publications based on pieces from the Herb Lubalin Study Centre.

Grafik
Grafik is the brilliant online magazine about all things graphic design, from writers Caroline Roberts and Angharad Lewis.

Justin’s Amazing World
Justin Hobson, of Fenner Paper, is a bona fide expert on paper & print, and a charming chap to boot. His blog features in-depth analysis of the projects he’s worked on, including a few of our own.

Kottke.org
One of the oldest blogs on the web. And one of the best.

Lecture in Progress
An invaluable collection of wisdom from a range of graphic designers, illustrators, photographers et al. From the team that brought you It’s Nice That.

Spitalfields Life
The anonymous Gentle Author of this wonderful blog has promised to write 10,000 stories about the life & culture of Spitalfields in east London, writing one story each and every day.

St Bride Library
The St Bride Library houses one of the world’s finest collection of books (& related objects) about printing and design. It also hosts unmissable design talks and events.

Styling and Salvage
Rupert Blanchard is a mate of ours, and makes great furniture. This blog covers his projects, interests, and life in Margate.

Subtraction.com
Brooklyn-based designer Khoi Vinh has been writing insightfully about design, technology and culture since the turn of the millennium.

The Ride Journal
A glorious mix of the very best writing and illustration about all types of cycling. On an indefinite break now, but you can download past issues for free.