LDF09: Lost Values
We trekked across London on Friday and Saturday checking out various bits and bobs at the London Design Festival: we'll post a few highlights on here in the coming days, and thought we'd kick off with our favourite find at 100% Design.
Lost Values, the brainchild of creative director Elena Corchero, was showing as part of Jorg & Olif's Bike Feature. Ditching the standard lycra/tech feeling of most cycling garms, the lovely Lost Values team had created the Reflective Lace range, a selection of hand-woven high-visibility products for cyclists. Under standard lighting conditions the clothes look completely normal, but hit them with some car headlights (or a flashgun), and the reflective threads leap out at you. Check it out with the shoelaces in the two shots below, where the one on the left is shot without flash, and the one on the right with flash.
Lost Values picked up a Blueprint Best Use of Materials award for their work, richly deserved, particularly considering the focus they're placing on ethical and local manufacture. We particularly loved the scarf they'd created, and can't wait for their stuff to be available on the high street - we can imagine them hooking up with the likes of Howies, Swrve or Rapha to do some really interesting stuff.