This is the new animation that Penguin have commissioned from director Woof Wan-Bau to celebrate the launch of their new series, the Penguin English Library.

The series consists of “100 of the best novels in the English language”, starting with 20 launch titles, with cover designs from Coralie Bickford-Smith. (Check out the Facebook page to see details of the designs, and how they’ve played with the Timeline there.)

The covers are all well and good, but what got us really excited here was seeing the Penguin logo animated. It’s really beautifully done. Agencies love to talk about “bringing the brand alive”. Well here it is – living and breathing. Brilliant.