Archived posts: Books

Hoxton Street Monster Supplies Cookbook


We’re dead proud to announce the publication of the Hoxton Street Monster Supplies Cookbook, which we recently designed for Octopus Books and the Ministry of Stories.

Here’s the blurb:

‘For hundreds of years, Hoxton Street Monster Supplies has been supplying quality goods for the Living, Dead and Undead – and this, its classic recipe book, has been in use for just as long. Now, for the first time, it has been adapted for use by humans. So whether you are entertaining trolls, hosting a vampire soirée or expecting zombies round for tea, you can make delicious treats to suit every occasion. With recipes and handy hints for monster housekeeping, this classic tome is an essential addition to every home, lair, cave, swamp or fiery pit.’

Here a photos of a few spreads:





The book has been brilliantly written by Cara Frost-Sharratt, with a few additions by We Made This. The wonderful illustrations are by the fantastic Caroline Church, and they really make the book.


We looked at Mrs Beeton’s Book of Household Management, classic Victorian cookbook, for inspiration. So as with that, our book features a few pages of adverts at the front and back. This pair of ads are for The Collywobbles, and for Grimm & Co., the amazing Apothecary for Magical Beings in Rotherham.


Here’s a short promotional film, showing the making of some Fresh Maggot Brownies:

(You can see some more of the films here.)

The book is available from Hoxton Street Monster Supplies, with profits going to the Ministry of Stories – and it’s rather perfect for Halloween…

Oh, and there’s also a US edition, titled The Monster’s Cookbook, which is out later this month.



So, we just picked up and devoured the latest volume of Saga, the fantastic comic series from writer Brian K. Vaughan and illustrator Fiona Staples.

Described (loosely) as a cross between Star Wars and Game of Thrones, Saga follows the lives of Alana and Marko, star crossed lovers from two warring races in a galaxy far far away.




They just want to be left alone to raise their daughter – but since she’s the first child to be born to parents from both races, and considered an abomination, the authorities are determined to stop them by any means necessary.

Along with them for the ride are a host of fantastical (but always entirely credible) characters: bounty hunters, robots with TVs for heads, and Lying Cat, a huge feline that only speaks when it knows someone is lying.




The artwork by Staples is luxurious, visceral and beautiful. And Vaughan imbues all his characters with wit, reason and emotion, so that no matter how alien the setting, we still believe in them.


If you haven’t come across it before, you should absolutely check it out. First published at the beginning of 2012, it’s now well into its stride, and the latest volume (#6) collects together issues 31 to 36 of the comic.

Alan Kitching: A life in Letterpress


The good people at Laurence King recently sent over a copy of their fantastic new monograph, Alan Kitching—A Life in Letterpress. It’s quite brilliant.

You will have seen Alan’s work before, even if you’re not a graphic designer. He’s designed book covers, stamps, magazine covers, protest signs, theatre posters, wine labels and more. All this is done using the traditional letterpress tools – movable metal type, large woodblock letters, ink, paper and a press. His work is immediately recognisable: bold, witty, elegant, colourful and thoughtful, often with a painterly use of ink.

Here are a few of his wonderful Broadsides, the large format typographic prints he has created throughout his career. This is number 1, from 1988, designed to be cut up into individual items of stationery (letterhead, compliments slip, label etc.).


This one is number 5, from 1992. A typographic map, it represents the streets, businesses, pubs and history of Clerkenwell. It’s a beautiful and beautifully considered piece of work.


‘Printing in London: 1476-1995’ (below) was commissioned by Heidelberg for their magazine High Quality, and was reprinted in a folder as Broadside number 8. A visual history of printing in London, it features printers, publishers, art schools and type foundries.


In 2003 Alan produced a dual-purpose petition and poster for The Guardian, ‘Why Iraq? Why Now?’. Published in the newspaper, it was designed to be cut out and pasted onto banners by people who met in London for the anti-war rally on 15 February of that year. (On the day, David Gentleman’s NO poster for the Stop the War Coalition was more visible – though that may partly have been because it was so readily available at the event.)


‘Taxi!’ (below) was commissioned for the London Poster Project, part of the 2009 London Design Festival:


The new book details the entirety of Alan’s career so far, from his beginnings as an apprentice compositor at 15, through his work with Anthony Froshaug, Derek Birdsall and others, to his time running the Typography Workshop in Kennington.

It’s especially wonderful to discover Alan’s early, less familiar work, particularly that created while working with Froshaug at Watford College of Technology.

Here are a couple of great experimental prints from the late 1960s using just metal furniture (normally used for spacing out type).



Here are a few spreads from the book:







Designed by Simon Esterson and Jon Kielty, and written by John L. Walters, three editions of the book are available. The book edition (£40) won’t be available until March 2017, but in the meantime, the Special Edition (£75) is available, and more than worth the cost. It features a three-piece binding with greyboard covers.



Rather wonderfully, that’s the same style of binding as was used for the book Celia Sings, which celebrated the life of Alan’s late wife, Celia Stothard (and which was designed by the same team):


There’s also a boxed Collector’s Edition (£200), with the same binding, which includes a hand printed letterpress signed print, numbered and wrapped round the book to form a jacket. That’s only available in a limited edition of 200.


You can actually get your hands on a copy of the book edition before March. In tandem with the publication of the book, a major retrospective of Alan’s work is touring around the UK, and a few copies of the book will be on sale at each show. We caught the exhibition at the recent Pick Me Up illustration show at Somerset House, and it was an absolute treat to see so much incredible work. Alan was even on hand to run printing workshops and discuss his work (that’s him in the red jumper below, and peering through the doorway).

Alan Kitching Pick Me Up

From 3 June to 20 August the retrospective will be on show at The Lettering Arts Centre in Suffolk. After that it moves to The Lighthouse in Glasgow, from 1 November through to February 2017. More dates are promised. We can’t recommend it enough, so if you get the chance do make the trip.

This short film, created to publicise the book, shows Alan at work, discussing various moments during his career:

Fantastic stuff.

A Smile in the Mind


We nipped over to The Partners on Wednesday evening for the launch of the revamped A Smile in the Mind – Witty thinking in graphic design.

The book was originally published in 1996 (that’s our grubby copy on the left up above, which we picked up around 1999), and presented a wealth of the sort of graphic design that deals with ideas, play and wit. When we were at college, it was considered a key text for ideas-based design.

With a fresh neon pink coat, the new version has been extensively revised and updated, with over 1,000 examples of witty logos, book covers, posters, illustrations, packaging and photography – about 50% of it new material. And we’re ridiculously chuffed to have our work for Hoxton Street Monster Supplies included in amongst that.

hsms_0002_HSMS window

hsms_0005_HSMS license

hsms_0003_HSMS door signs

hsms_0022_Creeping Dread

hsms_0015_Vague Sense of Unease

hsms_0025_Fang Floss

We thought we’d show a few more pieces from the book here. Up first, a cover for Nabakov’s Lolita, by the offensively talented Jamie Keenan. Quite possibly our favourite bit of graphic design from the last twenty years.


Sticking with book covers, our studio partner David Pearson’s wonderful cover for Walter Benjamin’s The Work of Art in the Age of Mechanical Reproduction, from the Penguin Great Ideas series, is rather brilliant too – with the spine of the book duplicated repeatedly across the front cover.


This logo for The Guild of Food Writers by 300 Million is a perfect example of graphic wit and economy:


Sticking with food, this pack by Design Bridge for Tiger Nuts is, well, the nuts.


There’s a good section at the back of the book where various design folk talk through how they came up with an idea, including this corker of a poster by Arnold Schwartzman for the Los Angeles Olympics:



A Smile in the Mind is a fantastic compendium of witty thinking, and a real credit to both Beryl McAlhone & David Stuart who put together the original edition, and Greg Quinton and Nick Asbury who put together the new edition.

You can see a further selection of work from the book (including our stuff) over at Creative Review.

Baddeley Brothers – an account by the Gentle Author


Printing is good. Books are good too. So a book about printing? Sign us up.

The book in question is an account of Baddeley Brothers, the specialist printers, by the Spitalfields Life’s Gentle Author. It’s the second collaboration between the Gentle Author and our studio partner David Pearson, and features wonderful illustrations by Lucinda Rogers. It’s a great subject and a fantastic creative team – so it’s no surprise that it’s a glorious book.

We nipped along to St Bride’s yesterday afternoon for the launch (the perfect place for it, since much of the archive material featured in the book is held there).

The sumptuous cloth-bound book tells a story that reaches across four centuries, and is a real treasure trove. It features archive imagery from throughout the company’s history, as well as a host of tipped-in samples, used as section dividers, illustrating the range of Baddeley Brothers’ print techniques. There’s also a fine glossary of printing terminology, and an anatomy of envelope design.






Lucinda Rogers’ illustrations document Baddeley Brothers as it is today, her wonderful and energetic line work brilliantly capturing the mood and atmosphere of printers.



David’s quiet and considered design gives the subject plenty of room to breathe; and the tipped-in dividers are just wonderful, all featuring Commercial Type typefaces.



We asked David about his experience of designing the book: “What I loved about it was that the Gentle Author has an uncanny ability to bring people with shared interests together on a project. Commercial Type have long been interested in the work of the Caslon Type Foundry, which was based right next to Baddeley Brothers. I’ve worked with Baddeley Brothers on several jobs, and have a strong relationship with Commercial Type too (many of whose typefaces are based on materials held at St Brides).”

There’s a wonderful alchemy going on there, and it’s a rich mix that has produced a stunning result. We can just imagine the joy of some young graphic design student picking it up off the St Bride Printing Library shelves decades hence. No doubt Baddeleys will still be going strong.

Glorious stuff.

Buy the book.

The 2015 D&AD Annual cover


I’m lucky enough to share studio space with two rather talented designers: David Pearson and Paul Finn. We work together from time to time, and our most recent collaboration launched last night: a series of covers for the 2015 D&AD Annual.

D&AD is a ‘global creative design and advertising association’, and the D&AD Annual collects together the best work entered for its yearly awards scheme. Dave was commissioned by GBH’s Mark Bonner, this year’s D&AD President, to create the cover for the Annual.

Dave, Paul and I had been discussing the brief in the studio, chewing over possible solutions. This happens a fair bit, even though we each run our own practices – it’s one of the many benefits of sharing space together. We’d been talking about the fact that when you boil D&AD down to its essence, it’s all about the awards that they give out each year. They come in the form of oversized pencils, and two new ones have been introduced this year: the Wood Pencil and the Graphite Pencil.


The Wood, Graphite and Yellow Pencils roughly equate to bronze, silver and gold awards. The White Pencil is for Yellow Pencil-worthy work that also affects ‘real and positive change in the world through creative thinking’. And the Black Pencil is for work that is ‘ground-breaking in its field’ – only a handful of them are awarded each year, if any.

With the introduction of the full family of five Pencils it felt like the right time to put them front and centre on the cover.

Dave had been playing with a delicious GF Smith wood-effect stock, Woodside Garden Pine, that I’d used for one of my postcards for Benwells, and was looking at ways to incorporate it on the cover. I suggested that it would look great used across the whole cover, and had fished out a D&AD Pencil that I had in one of the drawers next to my desk. Dave took it and stood it on a sheet of the Woodside, and then Paul laid it flat, and we had one of those lovely moments where you all just go ‘Ah! That’s it!’.

Very generously, Dave suggested we work together and make it a collaborative design. We decided on a series of five covers, each one featuring one of the awards at actual size, shown front and back. Clean and simple.






As the project progressed, we tried out a lot of different options, adding in copy, logos and spine text in various shapes and sizes. All along though, we were basically trying to hang on to the simplicity of that initial moment.

This is how the back cover of the Yellow Pencil version looks:


Of course, the idea still had to be turned into actual printed covers. The Woodside stock has a coating on it that can make some inks or foils react in unexpected ways – at one point the covers were all working except the black one, on which you could scratch the ink off with your fingernail. Fortunately for us, D&AD have a fantastic production manager, Martin Lee, who was exceptional at working out the best way to realise the idea. He provided multiple print tests and proofs until they were exactly right.

We’re dead chuffed with the results.

You can buy the D&AD Annual here, and read an interview with Dave about its creation over on It’s Nice That.

Books on our desk

you are the friction cover

We’ve had a few books on our desk recently that we’ve been meaning to shout about.

First up, You Are The Friction, a collection of short stories published by Sing Statistics.

Sing Statistics is the independent press set up by designer Jez Burrows and illustrator Lizzy Stewart. You Are The Friction is their fourth book following I Am The Friction (2008), We Are The Friction (2009), and Reverence Library, Vol. One (2011).

It was actually published at the beginning of 2014, but we only recently picked it up at Beach London (a small gallery just off Brick Lane) and it’s an absolute belter.

It features twelve stories inspired by twelve illustrations, and then twelve illustrations inspired by twelve stories. Short story collections can leave you feeling a little empty – like you’ve been grazing on junk food rather than having a really hearty meal. But this collection is varied and delicious – like the very best tapas, if you’ll excuse us extending that food metaphor just a little too far.

The impressive roster of illustrators even includes the likes of Oliver Jeffers, Tom Gauld and Rob Hunter.

you are the friction spread

Here’s a trailer for the book: a reading of the story ‘Flowers for Pinky Only in Theatres’, written by Joshua Allen, based on an illustration by Scott Campbell.

Great stuff.

Next up, published by Laurence King just last month, is Graphic Design Visionaries, by Caroline Roberts, editor of Grafik, and friend of the studio.


It’s a chronological taster of the work of seventy five leading graphic designers / graphic design studios from right around the world during the twentieth century. A lot of the names you’ll probably know (Abram Games, Paul Rand, Saul Bass, Milton Glaser, Peter Saville, Stefan Sagmeister) but the reach is wide enough to pull in a fair few you may not. Each designer / studio gets a double page spread, just enough to whet your appetite to head off and find out more.




There’s a wealth of fantastic work on display – we particularly like Giovanni Pintori’s work for Olivetti.

Each spread also has a condensed timeline showing the highlights from each designer’s career.



As Caroline mentions in the introduction, there’s a glaring disparity between the number of male and female designers. Unfortunately, graphic design as a profession was largely dominated by men for many decades, but fortunately that’s changed in recent years, and it seems certain that the follow up to this book will have more balance.

You can win a copy of the book over on the Grafik site at the moment (the deadline’s 21 September 2015).

Last but not least, The Little Book of Typographic Ornament, also from Laurence King, will be published later this month.


A rich resource for plundering, the book features ornaments taken from 18th Century type foundry specimen books.

Typographic ornaments were decorative embellishments that could be set at the same time as metal type by a printer. They were available in various forms: rules (uninterrupted straight lines), borders (repeated decorative designs), and printers flowers (or fleurons). They could be used individually, or combined together in elaborate patterns.

Author David Jury lifts the book from just being a basic resource with a concise but thoughtful introduction, and short pieces preceding each section of the book.





You can download complete a zip file of the ornaments from the Laurence King website using a code in the back of the book. Each image is saved as a 1200dpi bitmap – most of them at a fairly decent size.

Driving: The Department of Transport Manual

Is it safe?

We found a copy of an old HMSO book lying around over the weekend, and thought we’d share some of the brilliant images from its pages.

The book was first published in 1969 by the Department of Transport and the Central Office of Information. Our copy is the third edition, from 1979, and the tenth impression, from 1987.

There’s more than a hint of Scarfolk in the photography and captions:

Heading for trouble


Red car

Red car 2

The illustrations are wonderful too:



Feet per second

Dead Ground


The back of the book advertises some films on road safety – we’d love to see DRIVE CAREFULLY DARLING.

Alan Kitching’s A–Z of Letterpress


The good folks at Laurence King have just sent us this lovely new book – Alan Kitching’s A-Z of Letterpress.

It showcases Alan Kitching’s extensive wood-letter fount collection, which he’s amassed and restored over years in his south London print workshop.


The book is divided up alphabetically, with each chapter featuring a single letter shown in up to thirty nine different founts. The chapters are divided up by spreads which each feature an additional full alphabet (so the one above, preceding the A chapter, is Latin Old Style).

This trick of separating out single founts across the whole book prompts you to examine each letterform on its own, and in contrast to the neighbouring designs of the same letter. We have a sneaking suspicion that it might also have been done to discourage people from just scanning in entire alphabets for their own use, rather than, say, going to an actual printer to have something set in actual type.


The book is beautifully printed in five spot colours, onto quite a bulky uncoated stock, giving it a lovely feel in the hand. These images make it look quite large, but actually its roughly A5 size (just a bit squatter).

It was conceived and developed by Alan Kitching in collaboration with Angus Hyland, designed by Alexandre Coco at Laurence King, with a jacket by Pentagram.

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It’s quite a curio of a book. A wonderful historical record of a marvellous collection though to be certain. And the 16 Line Runic Grotesque is utterly delicious.


Excitingly, Laurence King also have a monograph of Kitching’s work in the pipeline, due out next year. Huzzah!

Penguin Random House Learning Journal

Often, when you get a job back from the printer (having laboured over it for hours, days, weeks, and often months), there can be a certain sense of disappointment, with the final result not living up to your by now unjustifiably elevated expectations. That’s not to say that the finished object isn’t worthy of love and pride, just that you can easily have an idealised view of what you hope to have created, a view which reality can never match.

But every now and then, the reverse happens. Despite having those same supposedly unrealistic expectations, the finished object manages to exceed them.

This happened to us with this learning journal we created recently for the Penguin Random House Academy – the in-house training programme for the company’s UK staff.

We were hoping it was going to look great, but once we got it in our hands, we couldn’t help but grin. It just felt right – the cover stock, the text stock, the print process, the finishing – it all came together in one lovely package. (And yup, we know we’re blasting away on our own little trumpet here, but heck, sometimes it’s okay to do that.)

We started out by designing the identity for the Academy, a simple circle. We then carried that circle through as a motif throughout the book.

The book is designed in two separate sections, each of which has its own front cover. Start at one end and it’s an informative guide to all the training and career development possibilities at the company; flip it over and it’s a travel journal, where you can make notes and doodle.

The text pages are printed onto a cream stock using the CMYK process, but with the black swapped for a Pantone grey.

The two halves of the book meet at a spread which reads in both directions, letting you know that it’s time to flip the book:

The covers are 2000 micron greyboard, foil-blocked in white.

The travel journal pages are a mix of blank pages, inspirational quotes, and many different types of lined paper pages:

Our thanks to Jo, Bethany and Erica at Penguin Random House, and printers Colophon and Lavengro for their help in creating something we’re dead proud of.