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60 years of TV commercials

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We made our way over to Hixter Bankside yesterday for the annual Clearcast party, for which we’d designed an 8 metre long backdrop.

Clearcast are the clearance service for the TV advertising industry – they review TV commercials at the script stage, checking that they conform to the UK Code of Broadcast Advertising. That way, before production begins, advertisers can make sure their ads aren’t harmful, misleading or offensive.

Clearcast asked us to create an eye-catching backdrop to celebrate the recent milestone of 60 years of commercial television. We looked through the archives of the most popular TV adverts, and pulled together a selection of the best bits from the scripts. We then created a huge typographic backdrop, designed to fit onto a glass partition in the venue’s main room. (The backdrop was produced by the event organisers, PR Live.)

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If you click the image below, it should open up the full artwork.

Here are the ads from which those bits of copy come – nostalgia-fest!

Cinzano – with the fantastic Leonard Rossiter and Joan Collins:

 

Gibbs S.R. Toothpaste – this was the first advert shown on UK television:

 

Sugar Puffs

 

Renault Clio

 

Guinness

 

Boddingtons

 

comparethemarket.com

 

British Telecom

 

Um Bongo

 

R Whites Lemonade

 

Heineken

 

Budweiser

 

Yellow Pages

 

Birdseye Steakhouse Grills

(Going through those ads made us realise that commercials with great dialogue are few and far between these days. We have a feeling that might be because ads are made to work in many different countries now, so dialogue (except in voice-over) is far less common. Or perhaps witty copywriting is just out of fashion? Seems a shame.)

There was also a photo-booth at the party, run by the good chaps from Lots of Little Ideas, and we designed a series of prop-cards for that, featuring taglines from some old adverts – all set with the correct typographic styling.

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Wynkyn de Worde Society

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Founded in 1957, the Wynkyn de Worde Society is ‘dedicated to excellence in all forms of printing’. It’s a rather fantastic society which gets together regularly to eat, drink, talk about design and printing, and drink some more. The membership is made up of talented and frankly fascinating folk from right across the graphic arts spectrum – printers, graphic designers, calligraphers, publishers, typographers – all sorts. Each year they ask a different member to be their Honorary Designer, and this year they asked Alistair, creative director of We Made This, to take on that role.

The society holds a series of wonderful lunchtime and evening events across the year, and one of the Honorary Designer’s jobs is to create the booking forms for those events. Alistair designed each leaflet to respond to the theme of the respective event. We thought we’d share a few of them here.

In March, Daniel Mason gave a wonderful talk about recreating the packaging for Joy Division’s albums. Having found a copy of the original image used to create the Unknown Pleasures cover art, Alistair created a Factory-style booking form. This was printed onto Colorplan Pristine White. Alistair also created a memento for the event.

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In July, the Society held its annual Members’ Garden Party. For this Alistair created a botanic pattern based on a Gunnera leaf.

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The leaflet was printed onto Colorplan Pistachio with a leaf-like embossed texture.

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In September, Professor Lawrence Zeegen gave a fascinating talk about the history of Ladybird Books. For that Alistair created a leaflet that matched the exact size of the Ladybird books, and reworked type from one of the original books to create a text page inside it.

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Later this month, Nick Newman will be giving a talk about The Wipers Times, the newspaper written, printed and published by British soldiers in the trenches in the First World War. Alistair carefully replicated the typographic style of the newspaper for the booking leaflet, and reworked some text from the newspaper too, making it specific to the event. (He’s also worked with Matt Mackenzie at Paekakariki Press to recreate a letterpress printed edition of the newspaper – we’ll tell you all about that next month.) The leaflet was printed onto Colorplan Stone.

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And finally, for the Christmas party, which is held at the Garrick Club, Alistair created a leaflet that looked like an old theatre playbill, playing with some of the lyrics from the ‘Deck the Halls’ Christmas carol.

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If that’s whetted your appetite, take a look at the Wynkyn de Worde Members’ Handbook too.

One Story, Many Endings

The Ministry of Stories recently hosted a conference, Write for a Bright Future, the first gathering of all the projects around the world inspired by Dave Eggers’ and Ninive Clements Calegari’s 826 organisation in the USA.

Over 150 delegates attended from centres all over the world – including Roddy Doyle’s Fighting Words in Belfast and Dublin; Story Planet in Toronto; Sydney Story Factory in, well, Sydney; Porto delle Storie in Florence; and from a host of other centres, including of course 826 itself.

One of the many highlights of the conference was getting Dave Eggers, Nick Hornby and Roddy Doyle together to be interviewed by three students from the Ministry. Check out the video above – it’s well worth a watch.

Read more about our work for the Ministry here.

Save Norton Folgate

We wandered over to the beautiful St Leonard’s, Shoreditch (as featured in the nursery rhyme Oranges and Lemons) yesterday evening for a fascinating talk by Dan Cruikshank on behalf of The Spitalfields Trust.

The talk was about the threat of development that currently looms over Norton Folgate, a conservation area that forms the heart of Spitalfields, centred on the stunning Elder Street, most of which dates back to the 18th century.

In the evocative surroundings of St Leonard’s, Cruikshank detailed British Land’s plans (on behalf of the freeholder, the City of London Corporation) to redevelop the area, demolishing or gutting many of the historic buildings, leaving just a few facades intact. Behind those facades they’ll create huge office developments, entirely out of keeping with the architectural history of the area, and fundamentally changing its unique character. Watch the video above to get a sense of what Cruikshank had to say.

Incredibly, British Land tried to demolish portions of Elder Street back in the 70s, and were only stopped by the then newly formed Spitalfields Trust, co-founded by Dan Cruikshank.

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A little bit of history repeating it seems.

The new proposal is astonishing in its potential to harm one of the most beautiful parts of London. The Spitalfields Trust is determined to stop the proposal though. They have even commissioned an alternative scheme of their own from architect John Burrell at Burrell, Foley, Fischer, which is far better suited to this wonderful area.

Read more over at the excellent Spitalfields Life, and on the Spitalfields Trust site.

Join in the protest over at the Save Norton Folgate Facebook page.

Dennis Hopper: The Lost Album

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Andy Warhol, Henry Geldzahler, David Hockney and Jeff Goodman, 1963

 

The Royal Academy invited us along last week to check out their new show, Dennis Hopper: The Lost Album.

It’s an interesting exhibition, featuring over four hundred shots taken by Hopper between 1961 and 1967. Here’s what he had to say about them when they were exhibited at the Fort Worth Art Centre in Texas in 1970:

“I never made a cent from these photos. They cost me money but kept me alive. I started at eighteen taking pictures. I stopped at thirty-one. These represent the years from twenty-five to thirty-one, 1961 to 1967. I didn’t crop my photos. They are full frame natural light Tri-X. I went under contract to Warner Brothers at eighteen. I directed Easy Rider at thirty-one. I married Brooke at twenty-five and got a good camera and could afford to take pictures and print them. They were the only creative outlet I had for these years until Easy Rider. I never carried a camera again.”

The prints produced for that show were rediscovered after Hopper’s death in 2010, and this is the first time they’ve been seen together in the UK. While it’s great to see them in their original form, their size (the majority are 9.5 x 6.5 inch) and the size of the space feel at odds with one another – it’s a peculiar decision on the part of the exhibition designers not to blow any of the images up, even just as backdrops, and leaves the exhibition feeling a little sparse, and without pace. Looking through the images in the accompanying catalogue feels much more engaging and much more intimate.

The photographs themselves are an intriguing mix of social document and aesthetic exploration. It’s not as if Hopper was a groundbreaking or outstandingly talented photographer – but he was mixing in really interesting circles at a really interesting time. Andy Warhol, David Hockney, Ed Ruscha, Jasper Johns, Marcel Duchamp, Martin Luther King, John Wayne, Jane Fonda, Paul Newman, Peter Fonda, Hells Angels, hippies – they were all captured by his lens.

 

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Paul Newman, 1964

 

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Irving Blum and Peggy Moffitt, 1964

 

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Double Standard, 1961

 

The exhibition runs until 19 October at the Burlington Gardens section of the Royal Academy.

All images © Dennis Hopper, courtesy The Hopper Art Trust. 

Lettering: Objects, Examples, Practice

Earlier today we finally made it along to the fantastic Lettering: Objects, Examples, Practice exhibition at Central Saint Martins. The show is a potted history of lettering and typography, featuring examples from the college’s Museum & Study Collection and its Central Lettering Record, as well as some bits and bobs from alumni.

There are a whole series of photographs of Edward Johnston’s incredible type drawings on blackboards:

It’s an absolute feast of a show, which we can’t recommend enough. It’s only open for a few more days (it ends on Saturday 12 April), so if you haven’t been, get along, you won’t regret it. (Oh, and Professor Phil Baines, co-curator of the show, will be giving a tour of the exhibition on Thursday 10 April at 1pm.) Read more about the show on the Eye blog.

RDI Summer School 2013

Well now, would you look at this – after an absence of four years, the RSA’s Royal Designers Summer School has risen up like a phoenix!

The Summer School is a chance for twenty-four young designers (they’re using the word ‘young’ in its most forgiving form – it means any designer with between five and fifteen years of industry experience) to go and get creative with a cluster of the RSA’s Royal Designers for Industry. The Royal Designers are an august bunch of the great and the good from the design world, and include folk such as: Sir Tim Berners-Lee, Sir Peter Blake, Margaret Calvert, Mike Dempsey, Mark Farrow, Sir Kenneth Grange, Thomas Heatherwick, Margaret Howell and Sir Jonathan Ive. Not a bad bunch of people to spend four days in the country with…

They’re also looking for twelve ‘Wildcards’ – people who use design, commission it, or are otherwise touched by it – to add a bit of spice to the event.

We designed the identity for the school, and can’t recommend it enough. You never really know quite what form it’s going to take, but it’s always really inspiring, and creates connections that reverberate for years afterwards.

The school takes place from Thursday 5 to Sunday 8 September, at Dartington Hall in Devon, and is subsidised by the Royal Designers and their supporters – so the cost is just £200. Bargain right?

Applications are open until Friday 28 June – so get your skates on!

Secret Cinema 20 – All G.O.O.D.

Watching a film at the cinema is largely a passive activity, right? You sit back in your seat at the local fleapit or multiplex, munching on snacks, and let the film wash over you. The film ends, you get up and leave.

The folks at Secret Cinema think differently though – they think that the experience of watching a film should be just that – an experience. Since 2007 they’ve been creating interactive experiences for film-goers, blending the worlds of cinema, theatre and cabaret into single events.

They start by finding a unique location, and then work outwards from there to see what classic film most suits that building or space. They then build a dramatic world around their chosen film, creating site-specific sets and narratives inspired by it, all fleshed out with a host of talented actors. Instead of just watching a film, the audience interacts with the space, the sets and the cast, before, during, and after watching the movie; a sort of immersive cinema.

With each event, you don’t find out what the film is until you get to the location. Hints are dropped in the lead up to the events, through a mix of websites, social media, and warm-up happenings, but to be honest, everyone is generally still guessing until they get there (hence the name).

The latest Secret Cinema show (their twentieth) kicked off a couple of weeks ago in London, and we went along last week to check it out.

Now, of course, because of their policy of secrecy, it’s a tad tricky to review one of their events until after it’s finished its run. If you do a full review, you totally give the game away, and risk spoiling it for anyone who’s not yet been.

So, we’re going to talk about the build-up to the event (let’s call it SC20), and talk in general terms about how it felt to be there. We’re not going to tell you what the film is, nor mention anything too specific, but if you want to steer clear of knowing anything at all about it, you might want to skip the rest of this post.

We were initially booked in to go along on during the opening week, but due to a last minute licensing issue, the first few shows were cancelled. Given the massive complexity of putting on a show of this kind, that must have been a nightmare for the organisers, but judging from the online chit-chat it was for ticket holders too, many of whom had booked time off work and travelled fair distances to attend. To their credit, the SC team put on a replacement screening of Footloose over the weekend by way of apology, and offered replacement tickets too – but it shows the risks you run when you’re putting on such unique events.

For the online and social media side of SC20, we were asked to log-in to the G.O.O.D. Intranet system, where we had to fill out a work appraisal, as new employees of the G.O.O.D. organisation. This created a unique Social ID number which would provide access to the event.

All new employees were also invited to attend a global gathering warm-up event in London’s Docklands, and directed to a video showing dance instructions for a collective dance based on the promo for Atoms for Peace’s track Ingenue, featuring Thom Yorke’s singular dance moves.

We didn’t make it along to the warm-up, but a fair few folk did, and it looked like a fun old time.

Of course, this left us wondering whether Secret Cinema were doing something different with SC20 – was it going to be an Atoms for Peace gig instead of a movie? Or perhaps something to do with music videos? Based on our experience, these were red herrings – though the music and the dance did still form a hugely enjoyable part of the evening. But there’s definitely an art to managing the expectations of an audience for a secret event – if you hint at something that isn’t going to happen, you risk leaving people feeling disappointed.

Having logged in to the G.O.O.D. Intranet system (and following the organisation on Facebook and Twitter) we were issued with a Notice of Transfer, which detailed all the preparations we had to make for the event. The specifics differed for each person, but everyone was asked to dress up, and to prepare business cards and an ID badge. We were also asked to connect to other employees via the intranet, each connection increasing your ‘rank’ in the organisation.

Again, there’s a trick to getting that sort of thing right – on the one hand, there’s a definite sense that the more effort you put in beforehand, the more fun you have when you get there. But on the other hand, there’s a vague feeling that some of it is just fluff, and that your efforts aren’t fully recognised on the night, and that feels like a shame and a missed opportunity.

So, the event itself. We don’t want to tell you too much. But it was certainly great fun.

It was less of a movie screening, more of a site-specific interactive theatre event. The movie is screened in part, but we decided not to sit down and watch it – there was too much other interesting stuff to be doing. One of us hadn’t seen the movie before, and the other had, and it definitely felt like familiarity with the movie added a huge amount to the experience, but that it wasn’t absolutely essential.

The location is on the outskirts of town, but not beyond the bounds of an Oyster card. The set building within the space is really extensive, including bars, a restaurant, interactive technology, dance performances, installations and more. Some of it is really slick, but other parts are enjoyably lo-fi.

Upon arrival, audience members are sent to various different entrances. So if you go as a group, you’re likely to be separated from the start – though you can meet up again once you’re inside.

Following on from the online stuff, the plot of the evening is that you’re a new employee on your first day at a new company. There’s a lot of interaction with the actors, all of whom manage to pull you in to their narrative without making you feel awkward or patronised. They give you small nudges as to where you might head next within the space, gently giving shape to your overall experience.

Because you’re free to roam, everyone has a slightly different experience of the evening. The more you explore, the more fun you have. There were a few shared moments when everyone in the building was doing the same thing, and there’s a very clear climax to the event too.

All in all, it’s a great night out. Just don’t go along expecting to sit down quietly and watch a movie.

Ministry of Stories at No.10

How excellent is this?

Last week a group of young writers from the Ministry of Stories took over the state dining room at 10 Downing Street, hosting a ‘creative cabinet meeting’. They helped the assembled guests to invent their own Ministerial positions such as Minister for Stunts; Minister for Laughter; and even a Minister for 90s R&B.

The writers all attend after school writing clubs at the Ministry of Stories, and the event was a chance for the Ministry to celebrate two years of helping local children with writing and creativity.

We created the red Ministerial box for the event, as well as a short booklet detailing the Ministry’s story so far.

Ministry of Stories co-founder, Nick Hornby, said, “We were delighted to be invited back to No.10 after the reception hosted by the Prime Minister to mark the launch of the Ministry of Stories in November 2010. Since then, MoS has gone from strength to strength, working with over 2,000 children a year and engaging a huge number of volunteers, teachers, parents, writers and other artists in its work. It’s the quality of this work, combined with the organisation’s ambitious creative ideas and plans for the future which we hope will inspire people to support the Ministry in becoming a permanent fixture in east London.”

Brilliant. If you’d like to help the Ministry yourself, why not get involved?

Photos © Tom Oldham

Sebastião Salgado’s Genesis

Sebastião Salgado’s incredible new show, Genesis, opened recently at the Natural History Museum, and we went along over the weekend to take a look.

The exhibition is the result of eight years work, during which Salgado travelled the globe, seeking out examples of the unspoiled and the untouched – ‘my wish was to do a homage to the planet’. His travels, which began on the Galápagos Islands, took him through over thirty countries, from the arctic to the antarctic, from desert to jungle. Not bad for a man approaching his 70th birthday.

Salgado has previously done two major photographic projects – Workers (1993) which looked at manual labourers across the planet, and Migrations (2000) which studied the movements of peoples, driven by disaster, hunger, war and other pressures. With Genesis, his focus is much more on nature – landscapes and animals. People aren’t entirely absent though – he visited a variety of indigenous tribes, including the Omo Valley tribes in Ethiopia, the Zo’é in Brazil, and the Nenets of Siberia.

The exhibition at the Natural History Museum is the global premiere for the project (though individual stories from it have been serialised over the past eight years in magazines around the world), and the decision to hold it there adds a particular, and necessary, accent to the work.

In seeking to present the world in an untouched state (you’d be hard pressed to date any of these pictures to a particular century, let alone decade), Salgado is obviously hoping to show where we’ve come from, and how much we risk to lose. Framing the exhibition within the Natural History Museum helps to make this explicit in a way which it wouldn’t if the show was hosted in a more traditional gallery space.

Salgado is sometimes criticised for making his images too beautiful – that as a documentary photographer, he gives us too much art. But that seems to suggest that an image that communicates something powerful, that tells a particular story, can’t also be beautiful.

And this is a show that is wondrously beautiful. Shot after shot (and there are two hundred or so of them here) is breathtakingly stunning.

These thumbnails don’t even begin to do justice to the prints themselves – so make sure you get along to the exhibition if you can. (It will be travelling the globe in the coming years if you’re not in London.You can find the itinerary here.)

There is a book of course, published by Taschen.

And being Taschen, it’s also available in their oversized Sumo format as a two-volume limited edition, which comes with its own wooden stand designed by Tadao Ando. Here’s a shot of Salgado having a flip through a copy:

And if it feels like there’s a slight discrepancy between publishing a 704pp hardback book with a spread of almost a metre and being concerned for the world’s untouched spaces?

Well then it’s perhaps good to know that Salgado and his wife Lélia (curator of the Genesis show) have worked for two decades on the restoration of part of the Atlantic Forest in Brazil, hoping to plant a million and a half trees before they’re done.