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Benwells Greetings and Thanks postcards

Project Type:
Print

Client:
Benwells

Fine printers Benwells (we designed their identity a few years back) asked us to create a printed piece to promote their business. They wanted something to send to existing clients, and also to send out to potential new clients.

We wanted to create something which not only showcased Benwells’ particularly fine work, but which was also something that people could actually use. We had a think about the sort of things you might send or receive in the post, which got us thinking about postcards. Now, it’s not that often you get sent a postcard these days. Email, texting and social media have usurped that role for themselves. But when you do receive a card – well, it feels just great. It shows that someone thinks you’re worth just a little bit of effort.

So we teamed up with Benwells to create some postcards that are a pleasure to send, and a joy to receive.

We designed two limited edition packs of typographic postcards – one pack, ‘Thanks’, to say thank you; the other, ‘Greetings’, to say hello. The outer packs feature white foil-blocked Nomad Buff sleeves, sent out in tear-open Colorplan envelopes.

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Each pack contains ten different cards, all using delicious G·F Smith papers, with a whole range of print processes: litho, letterpress, foil-blocking, debossing and embossing. The reverse of each card details the process used to print it, and what stock it’s printed on. So even if you don’t decide to send them on to anyone, they’re still really useful.

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We even created a fold out card which rather neatly combined a couple of different greetings:

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