work blog about search
 
 

Bruce by Bruce Oldfield

Project Type:
Print

Client:
John Lewis

When John Lewis teamed up with British fashion designer Bruce Oldfield to create a new collection of womenswear, they came to us to design the materials for the launch event, including an invitation, gift box, gift card, and menu. We took inspiration from the monochrome hues of the new collection, and created a foil-blocked invitation on a super-heavyweight textured black card with a silvered edge – elegant simplicity. We then sourced some matching boxes, and created a foil-blocked bellyband to wrap the boxes. We also created menus and gift cards, all retaining the clean typographic feel of the Bruce Oldfield identity.

JL_Bruce_invitation
JL_Bruce_all
Jl_Bruce_detail
JL_Bruce_box