If you’re anything like us, when you first start working with a new typeface, it’s hard not to feel like a child with a much longed-for new toy. When you first download it, you’re full of awe and excitement. You give the typeface a speedy once-over. Get a feel for the overall vibe. It’s a quick and heady hit of joy. But the real pleasure comes from when you properly dig down into the typeface to discover its true nature, its capabilities and aptitudes. And as you start working with it more and more, you uncover its real strengths. Its essence.