Share The Joy is a brilliant community cycling fund run by London Cycling Campaign and Lime, with support from LOUD Mobility. It awards grants to London-based community groups that encourage more people to cycle, with funding awarded four times a year to cover core costs, project costs, or new equipment. The average grant awarded is £2,500 but exceptional cases and brilliant ideas receive more. (In the most recent round of funding, 24 groups took a share of £68,000.)

LCC asked me to refresh the original Share the Joy brand, for use online and on printed and event materials. I used a hand-rendered font combined with a similarly styled smiling bike, and created a whole suite of assets.