work blog about search

LDF09: Lost Values


We trekked across London on Friday and Saturday checking out various bits and bobs at the London Design Festival: we'll post a few highlights on here in the coming days, and thought we'd kick off with our favourite find at 100% Design.


Lost Values, the brainchild of creative director Elena Corchero, was showing as part of Jorg & Olif's Bike Feature. Ditching the standard lycra/tech feeling of most cycling garms, the lovely Lost Values team had created the Reflective Lace range, a selection of hand-woven high-visibility products for cyclists. Under standard lighting conditions the clothes look completely normal, but hit them with some car headlights (or a flashgun), and the reflective threads leap out at you. Check it out with the shoelaces in the two shots below, where the one on the left is shot without flash, and the one on the right with flash.


Lost Values picked up a Blueprint Best Use of Materials award for their work, richly deserved, particularly considering the focus they're placing on ethical and local manufacture. We particularly loved the scarf they'd created, and can't wait for their stuff to be available on the high street - we can imagine them hooking up with the likes of Howies, Swrve or Rapha to do some really interesting stuff.

posted: 28 September 2009
categories: Bikes
recommended reading

Ace Jet 170
One of the finest individual design blogs (it’s been going as long as we have!) from Irish designer Richard Weston. Covering found type, print and stuff.

Casual Optimist
If you want to know what’s happening in the world of book cover design, keep an eye on this excellent blog by Dan Wagstaff.

Creative Review
Covering design and advertising, CR has been running since 1981, under the editorship of Patrick Burgoyne since 1999. Essential reading.

Daniel Gray
Dan writes a column in Creative Review, and this is his consistently entertaining blog about design and suchlike.

Eye Magazine
The best graphic design magazine out there, from editor John L. Walters and art director Simon Esterson.

Flat File
A fantastic collection of online publications based on pieces from the Herb Lubalin Study Centre.

Grafik is the brilliant online magazine about all things graphic design, from writers Caroline Roberts and Angharad Lewis.

Justin’s Amazing World
Justin Hobson, of Fenner Paper, is a bona fide expert on paper & print, and a charming chap to boot. His blog features in-depth analysis of the projects he’s worked on, including a few of our own.
One of the oldest blogs on the web. And one of the best.

Lecture in Progress
An invaluable collection of wisdom from a range of graphic designers, illustrators, photographers et al. From the team that brought you It’s Nice That.

Spitalfields Life
The anonymous Gentle Author of this wonderful blog has promised to write 10,000 stories about the life & culture of Spitalfields in east London, writing one story each and every day.

St Bride Library
The St Bride Library houses one of the world’s finest collection of books (& related objects) about printing and design. It also hosts unmissable design talks and events.

Styling and Salvage
Rupert Blanchard is a mate of ours, and makes great furniture. This blog covers his projects, interests, and life in Margate.
Brooklyn-based designer Khoi Vinh has been writing insightfully about design, technology and culture since the turn of the millennium.

The Ride Journal
A glorious mix of the very best writing and illustration about all types of cycling. On an indefinite break now, but you can download past issues for free.