Kids spend too much time staring at screens. (Heck, we all spend too much time staring at screens.) Banjo Robinson is the perfect antidote to that. Banjo is a globe-trotting cat who sends real letters to your kids as he travels around the world. Actual analogue letters – bits of paper in envelopes. I can only imagine the excitement of being six years old and waiting for my next letter from my mate Banjo, who’s a cat, who might be writing from Brazil, or the Galápagos, or the Antarctic. And fantastically, not only are the letters personalised, kids can then write back to him, with their letters delivered by cat!
The Banjo Robinson subscription service is the brainchild of Kate Boyle at Tree Climber Publishing. She came to me at a relatively early stage of the project, to design a prototype version of her project, including an identity and various printed items that make up the Banjo experience. And also to help find an illustrator for the project – which we found in the person of Migy Blanco, who brought Banjo brilliantly to life.