work blog about search
 
 

Bruce by Bruce Oldfield

Project Type:
Print

Client:
John Lewis

When John Lewis teamed up with British fashion designer Bruce Oldfield to create a new collection of womenswear, they came to me to design the materials for the launch event, including an invitation, gift box, gift card, and menu. I took inspiration from the monochrome hues of the new collection, and created a foil-blocked invitation on a super-heavyweight textured black card with a silvered edge – elegant simplicity. I then sourced some matching boxes, and created a foil-blocked bellyband to wrap the boxes. I also created menus and gift cards, all retaining the clean typographic feel of the Bruce Oldfield identity.

JL_Bruce_invitation
JL_Bruce_all
Jl_Bruce_detail
JL_Bruce_box