London Cycling Campaign needed a backdrop for their stand at The Cycle Show at Alexandra Palace, which linked in to their campaigning for Climate Safe Streets.

The stand would be one of several hundred at the show, with lots of visitors milling about too. With such a busy environment, I decided to create something simple but striking, which showcased their environmental message, while also detailing all the other great membership benefits. I used brush lettering to emphasise the grass roots nature of the organisation, providing useful contrast to the more corporate stands that populate most of the show.

I also created a leaderboard for their Tyre Change Challenge, and a set of boards detailing all their ongoing campaigns.