Goldsmiths approached me to design a report about the Lewisham Creative Enterprise Zone and SHAPESLewisham.
Lewisham, and particularly the area around Deptford and New Cross, has a higher than average number of creative businesses compared to the rest of the UK. It was designated as a Creative Enterprise Zone by the Mayor of London – an initiative aiming to boost the creative economy of certain areas through government support. SHAPESLewisham is a community initiative with an online directory of local artists and creative practitioners.
The 48 page report, SHAPESLewisham and the shape of Lewisham, “provides a deeper understanding of the challenges and needs of creative workers in Lewisham in order that the Creative Enterprise Zone’s aims can be successfully pursued”.
The design of the report needed to reflect the creativity of the subject area, while also representing the academic rigour of the research. I created a layout that could comfortably be read on screen and in print, with bold headings and finely detailed typography, including footnotes and bibliographic references.