Hoxton Street Monster Supplies was established in 1818, and ever since then has served the daily needs of London’s extensive monster community. Step inside, and you’ll find a whole range of essential products for monsters: you can pick from a variety of Tinned Fears (distinctly helpful if you’re not quite as scary as you once were), a selection of Human Preserves, and a mix of other really rather fine goods, including Neck Bolt Tighteners, and Death Certificates (to prove you really are dead).
But the most important part of the shop is that the shelves hide a secret – a disguised entrance to the Ministry of Stories, a pioneering children’s writing workshop, co-founded by author Nick Hornby.
The shop is designed to tickle the imaginations of the children who come to the Ministry – it’s as if they’re walking into a physical storybook. It also tickles the imaginations of the hundreds of volunteers who work with the Ministry each year. And all the profits from the sales in the shop help fund the organisation.
I was one of the co-founders of the Ministry of Stories and Hoxton Street Monster Supplies in 2010 (you can read all about how it happened over here), and was the art director of both for ten years. Since 2021 I’ve focused just on Hoxton Street Monster Supplies. I designed the identities for both organisations, as well as designing the products sold in the shop, and their packaging, and also worked on much of their copywriting.
The project was an utter joy to work on, letting me flex both my design and writing muscles in equal measure; as well as letting me work with a fantastic team of collaborators including architects, writers, designers, dramaturgs and others.