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Jonathan Ward

Project Type:
Branding | Packaging

Jonathan Ward

Jonathan Ward is a British craftsman who creates exquisitely scented hand-made luxury candles and diffusers. Jonathan asked me to help refine his company’s branding and packaging, so that they would do justice to his beautiful products.

To begin with I rationalised his logotype and use of typography, carefully crafting it to feel elegant and sophisticated.


I then applied this to the packaging for the Jonathan Ward candles and diffusers, including boxes and labels. The new packaging uses G . F Smith’s FSC-certified Colorplan stocks as a base, litho printed with a subtle gradient, and then enhanced with gold foil, clear foil, a deboss and an emboss.

A different colour of Colorplan is used for each new range, and currently there are two core collections, Scent of Time and JW Privé, with a total of ten scents between them. Hand-poured at the Jonathan Ward studio on the edge of Broadway Market in east London, the candles use a 100% unique organic wax blend, as well as a double wick, and they smell utterly delicious. I’ve had the Afreet one on my desk throughout the design process, and the studio smells fantastic as a result!


The candles are housed in Bach DOF (Double Old Fashioned) glasses from Luigi Bormioli – beautiful and reusable.


I worked from Jonathan’s initial designs, and the finished pieces are a true collaboration between himself, myself, and the fine printer Benwells, who did magnificent work printing everything with care and precision. This can particularly be seen on the 200ml diffuser label, which features five different foils used in an incredibly intricate radiating design, based on a sketch of Jonathan’s. Here is the flat artwork, uncropped:


… and here it is, cropped, foiled and applied to the diffuser bottle:


It’s meticulously printed work, and a true testament to Benwells’ skills. It’s fantastic to be collaborating to create a truly crafted range of luxury packaging for products of such high quality.

As well as the packaging, I’ve also worked on marketing materials for the brand; and there are many more bits in the pipeline.