I then applied this to the packaging for the Jonathan Ward candles and diffusers, including boxes and labels. The new packaging uses G . F Smith’s FSC-certified Colorplan stocks as a base, litho printed with a subtle gradient, and then enhanced with gold foil, clear foil, a deboss and an emboss.
A different colour of Colorplan is used for each new range, and currently there are two core collections, Scent of Time and JW Privé, with a total of ten scents between them. Hand-poured at the Jonathan Ward studio on the edge of Broadway Market in east London, the candles use a 100% unique organic wax blend, as well as a double wick, and they smell utterly delicious. I’ve had the Afreet one on my desk throughout the design process, and the studio smells fantastic as a result!