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LCC Dangerous Junctions campaigns

Project Type:
Branding | Print

Client:
London Cycling Campaign

Cycling in London has improved vastly over the past few years, but at the larger traffic junctions it can still feel like you’re taking your life in your hands, simply because the infrastructure hasn’t been designed with cyclists in mind.

London Cycling Campaign (LCC) is doing all it can to improve this situation. Its Dangerous Junctions appeals raise funds to build awareness of the dangers of specific junctions around the city – amongst the public, councils and decision makers.

I designed the original appeal materials in 2018 (see further below) and updated them for 2022, as shown here. The campaign features bespoke hazard warning tape, representing a junction and, obliquely, a crucifix. Campaign materials include leaflets, screen graphics, social media posts, magazine adverts and a map.

lcc_dj2_leaflet_spread
lcc_dj2_map
lcc_dj2_leaflet_back
lcc_dj2_facebook
lcc_dj2_twitter_post
 

I also created screen graphics for Goodbox cashless donation devices, installed at bike shops in London.

lcc_dj2_goodbox_screens
lcc_dj2_goodbox_1_low
 

Here are some bits from the original campaign in 2018:

LCC_DJ_leaflet_front
LCC-DJ-magazine_ad
 

I thought it would also be great to have some real rolls of the tape made up, to physically highlight dangerous junctions around the city, and to then use for campaign photography. We spent a great morning cycling around town, festooning various dangerous junctions with Dangerous Junction warning tape.

dangerous-junction-tape
LCC_DJ_location_shot_1
 

The campaigns quickly raised more than anticipated, and fundraising continues. Donate here.