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LCC Heart of London campaign

Project Type:
Branding | Print

London Cycling Campaign

The London Cycling Campaign (LCC) is a fantastic charity which campaigns on behalf of cyclists in London – pushing for better cycling provision across the capital, as well as organising local rides and events.

They asked us to design an identity, adverts, social media imagery and leaflets for their new fundraising campaign, the Heart of London Appeal, which focuses on a few key projects in the centre of the city.

Working with the charity’s brand guidelines, we created a logotype which leans forward with a sense of urgency, while remaining friendly and optimistic; and also incorporated a heart into the word ‘London’. We then combined this with a simplified map of the city centre, and rolled out the various campaign materials, to be sent out to the charity’s 12,000 members.

LCC Heart of London