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MAP Strategic Communications

Project Type:
Branding

Client:
MAP

MAP is a wonderful new independent strategic communications consultancy founded by Helena Zedig and Miles Evans. They asked me to put together an identity for their new business – including logos, stationery, presentation decks, illustrations and a website.

The consultancy focuses on the intersection of three areas: People, Place and Culture. They also have three interwoven strands to their work process: Orientate, Navigate and Activate.

So I combined the idea of mapping and direction with the number three, in the form of a geometric shape. The capital A of the word MAP becomes an equilateral triangle, with an added stem to create a directional arrow.

The identity has a looseness to it, allowing it to flex and change for different contexts, with the shaft of the arrow sometimes being short, sometimes long, sometimes straight, sometimes curved.

 

map24-bcards
map24-cslip2
map24_bus-stop
map24_billboard_small
map24-assets
map24-xmas_card
 

“We love nothing more than collaborating with brilliant creatives who take the time to understand what’s needed, and then build on your ideas to make them even better. A good process is essential for achieving a great outcome, and from start to finish, we’ve had a fantastic experience with Alistair. He helped us distill who we are, what we do and, crucially, how we do it in the most compelling way. The results speak for themselves – we couldn’t be happier.”
Helena & Miles, Founders, MAP Strategic Communications