D&AD celebrates the best in advertising and design each year with the D&AD Awards. All the winning entries are then published in the D&AD Annual. Each year a different designer or design team is asked to create a cover for the Annual. Our studio partner David Pearson was commissioned to create the 2015 cover, and he asked us, along with our other studio partner, Fitzroy & Finn, to collaborate with him on the designs.
The D&AD Awards come in the form of oversized pencils (below), and two new ones were introduced in 2015: the Wood and Graphite Pencils. With their introduction, it felt like the right time to put them all front and centre on the cover.