Fine printers Benwells (I designed their identity) asked me to create a printed piece to promote their business. They wanted something to send to existing clients, and also to send out to potential new clients.
I wanted to create something which not only showcased Benwells’ particularly fine work, but which was also something that people could actually use. I had a think about the sort of things you might send or receive in the post, which got me thinking about postcards. Now, it’s not that often you get sent a postcard these days. Email, texting and social media have usurped that role for themselves. But when you do receive a card – well, it feels just great. It shows that someone thinks you’re worth just a little bit of effort.
So I teamed up with Benwells to create some postcards that were a pleasure to send, and a joy to receive.
I designed two limited edition packs of typographic postcards – one pack, ‘Thanks’, to say thank you; the other, ‘Greetings’, to say hello. The outer packs feature white foil-blocked Nomad Buff sleeves, sent out in tear-open Colorplan envelopes.