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Project Type:
Branding | Print


I’ve worked with specialist print company Benwells for many years, and really value their knowledge and expertise. They’re the go-to guys for embossing and foil-blocking, with decades of experience and a fantastic eye for detail; and they’re also pretty damn hot when it comes to traditional litho printing. So I was deeply honoured when they asked me to create a new identity for them: partly to bring them up to date, and partly because they were shortening their name from the previous ‘Benwell Sebard’.

By way of research, I spent a few days loitering around their factory floor, taking as many reference shots as possible, and generally getting in the way.


I figured that it would be great if their stationery and printed collateral could feature all three of their specialisms: embossing, foil-blocking and printing. So, based on my research shots, I created a blind-embossed logo-mark (using the same die-making equipment that is used for braille) and a foil-blocked tagline; both of which were then complemented by printed elements of the identity, such as this sample box.


More recently, I created a promotional postcard pack for them, which you can read about over here.