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Holly & Co Independent Bus wrap

Project Type:

Holly & Co

Holly Tucker MBE is the founder of notonthehighstreet, and now runs Holly & Co, a fantastic consultancy which helps and supports thousands of UK independent shops to thrive.

Holly featured Hoxton Street Monster Supplies on her advice hub, and interviewed me (and Kirsty Telford) for her Conversations of Inspiration podcast. Afterwards she got in touch about a new campaign she was running, Shop Independent, which would see her driving a double decker bus around the country for a week, visiting a hundred local independent retailers in a Small Business Tour.

Holly asked me to put a few ideas together for the graphic wrap to cover the bus.


We settled on a route working with vertical stripes and typography (which had been used on some earlier Holly & Co materials), and I put together print-ready artwork:


The finished bus looked wonderful, as did Holly in her vibrant driver’s uniform!


Hols Butler, brand manager at Holly & Co, said:

“This looks just PERFECT. Thank you again, Alistair, you have been so patient in making our bus dreams come true!”

(Photographs © Jake Baggaley)