Hoxton Street Monster Supplies, the shopfront for children’s literacy charity Ministry of Stories, has always been a fantastic place to shop – whether you’re a monster or a human. But the folks at the Ministry were eager to make it a bit more of an experience, and to incorporate a bit more of the writing that goes on behind the shelves in the Ministry. With this in mind, they decided to create a postal counter in the shop, where children could write to monsters who had already written to the shop in the hope of striking up correspondence with other monsters (or sympathetic young humans).
Scenographer Alison Neighbour created fantastic designs for the space, and I designed the identity for the Postal Services, as well as the printed materials, working with two students from Central Saint Martins – Sapir Ziv and Jonathan Quaade.
I based the identity for the Postal Services on a mix of the Post Office’s contemporary identity, and the enamel nameplates found on the early 20th century Ludlow postboxes.