Archived posts: Graphics

The 2015 D&AD Annual cover


I’m lucky enough to share studio space with two rather talented designers: David Pearson and Paul Finn. We work together from time to time, and our most recent collaboration launched last night: a series of covers for the 2015 D&AD Annual.

D&AD is a ‘global creative design and advertising association’, and the D&AD Annual collects together the best work entered for its yearly awards scheme. Dave was commissioned by GBH’s Mark Bonner, this year’s D&AD President, to create the cover for the Annual.

Dave, Paul and I had been discussing the brief in the studio, chewing over possible solutions. This happens a fair bit, even though we each run our own practices – it’s one of the many benefits of sharing space together. We’d been talking about the fact that when you boil D&AD down to its essence, it’s all about the awards that they give out each year. They come in the form of oversized pencils, and two new ones have been introduced this year: the Wood Pencil and the Graphite Pencil.


The Wood, Graphite and Yellow Pencils roughly equate to bronze, silver and gold awards. The White Pencil is for Yellow Pencil-worthy work that also affects ‘real and positive change in the world through creative thinking’. And the Black Pencil is for work that is ‘ground-breaking in its field’ – only a handful of them are awarded each year, if any.

With the introduction of the full family of five Pencils it felt like the right time to put them front and centre on the cover.

Dave had been playing with a delicious GF Smith wood-effect stock, Woodside Garden Pine, that I’d used for one of my postcards for Benwells, and was looking at ways to incorporate it on the cover. I suggested that it would look great used across the whole cover, and had fished out a D&AD Pencil that I had in one of the drawers next to my desk. Dave took it and stood it on a sheet of the Woodside, and then Paul laid it flat, and we had one of those lovely moments where you all just go ‘Ah! That’s it!’.

Very generously, Dave suggested we work together and make it a collaborative design. We decided on a series of five covers, each one featuring one of the awards at actual size, shown front and back. Clean and simple.






As the project progressed, we tried out a lot of different options, adding in copy, logos and spine text in various shapes and sizes. All along though, we were basically trying to hang on to the simplicity of that initial moment.

This is how the back cover of the Yellow Pencil version looks:


Of course, the idea still had to be turned into actual printed covers. The Woodside stock has a coating on it that can make some inks or foils react in unexpected ways – at one point the covers were all working except the black one, on which you could scratch the ink off with your fingernail. Fortunately for us, D&AD have a fantastic production manager, Martin Lee, who was exceptional at working out the best way to realise the idea. He provided multiple print tests and proofs until they were exactly right.

We’re dead chuffed with the results.

You can buy the D&AD Annual here, and read an interview with Dave about its creation over on It’s Nice That.

Anthony Burrill + Harvey Lloyd


Well now, this is all kinds of lovely.

The good folks at Harvey Lloyd Screen Print in East Sussex have just sent us this promotional booklet, showcasing their services. Designed by Anthony Burrill (who has his own work printed by the team there), it’s an absolute cracker. 14 pages of stunning printing and design on a range of heavyweight substrates (greyboard, acrylic, die-cut 2000 micron Cairn Eco Kraft and more). It even smells fantastic – that stark industrial smell you only get from screenprinting.





They also sent us a couple of promotional flyers – one on a slab of 10mm birch faced plywood, the other on a slab of 10mm thick cork, each of them printed with two flouros and white and black to the front, black only to the reverse.



Fantastic stuff – it’s made us hungry to get busy with a squeegee again.

See more of their work over on Instagram.

Books on our desk

you are the friction cover

We’ve had a few books on our desk recently that we’ve been meaning to shout about.

First up, You Are The Friction, a collection of short stories published by Sing Statistics.

Sing Statistics is the independent press set up by designer Jez Burrows and illustrator Lizzy Stewart. You Are The Friction is their fourth book following I Am The Friction (2008), We Are The Friction (2009), and Reverence Library, Vol. One (2011).

It was actually published at the beginning of 2014, but we only recently picked it up at Beach London (a small gallery just off Brick Lane) and it’s an absolute belter.

It features twelve stories inspired by twelve illustrations, and then twelve illustrations inspired by twelve stories. Short story collections can leave you feeling a little empty – like you’ve been grazing on junk food rather than having a really hearty meal. But this collection is varied and delicious – like the very best tapas, if you’ll excuse us extending that food metaphor just a little too far.

The impressive roster of illustrators even includes the likes of Oliver Jeffers, Tom Gauld and Rob Hunter.

you are the friction spread

Here’s a trailer for the book: a reading of the story ‘Flowers for Pinky Only in Theatres’, written by Joshua Allen, based on an illustration by Scott Campbell.

Great stuff.

Next up, published by Laurence King just last month, is Graphic Design Visionaries, by Caroline Roberts, editor of Grafik, and friend of the studio.


It’s a chronological taster of the work of seventy five leading graphic designers / graphic design studios from right around the world during the twentieth century. A lot of the names you’ll probably know (Abram Games, Paul Rand, Saul Bass, Milton Glaser, Peter Saville, Stefan Sagmeister) but the reach is wide enough to pull in a fair few you may not. Each designer / studio gets a double page spread, just enough to whet your appetite to head off and find out more.




There’s a wealth of fantastic work on display – we particularly like Giovanni Pintori’s work for Olivetti.

Each spread also has a condensed timeline showing the highlights from each designer’s career.



As Caroline mentions in the introduction, there’s a glaring disparity between the number of male and female designers. Unfortunately, graphic design as a profession was largely dominated by men for many decades, but fortunately that’s changed in recent years, and it seems certain that the follow up to this book will have more balance.

You can win a copy of the book over on the Grafik site at the moment (the deadline’s 21 September 2015).

Last but not least, The Little Book of Typographic Ornament, also from Laurence King, will be published later this month.


A rich resource for plundering, the book features ornaments taken from 18th Century type foundry specimen books.

Typographic ornaments were decorative embellishments that could be set at the same time as metal type by a printer. They were available in various forms: rules (uninterrupted straight lines), borders (repeated decorative designs), and printers flowers (or fleurons). They could be used individually, or combined together in elaborate patterns.

Author David Jury lifts the book from just being a basic resource with a concise but thoughtful introduction, and short pieces preceding each section of the book.





You can download complete a zip file of the ornaments from the Laurence King website using a code in the back of the book. Each image is saved as a 1200dpi bitmap – most of them at a fairly decent size.

Greetings and Thanks from Benwells and We Made This



Paul Haslam, director of the fantastic printers Benwells (we designed their identity a few years back) recently asked us to create a promotional mailer for his business. Paul wanted to have something to send to existing clients, and also to send out to potential new clients. We decided it would be great to create something that not only showcased Benwells’ particularly fine work, but which was also something that people could actually use.

So, we had a think about the sort of things you might send or receive in the post. Which got us thinking about postcards.

Now, it’s not that often you get sent a postcard these days. Email, texting and social media have usurped that role for themselves.

But when you do receive a card – well, it feels just great. It shows that someone thinks you’re worth just a little bit of effort - they’ve stepped away from their computer, found a card, then found a pen (that works), carefully hand-written the card, found your address, bought a stamp, and even walked to the postbox. Probably in the rain. (Actually, that’s quite a bit of effort – they must really like you.)

So we teamed up with Benwells to create some postcards that are a pleasure to send, and a joy to receive. A couple of limited edition packs of postcards in fact – one pack, ‘Thanks’, to say thank you; the other, ‘Greetings’, to say hello.


We created two alternate sets of packaging for the postcards – one set for Benwells, and another for We Made This. Both feature white foil-blocked Nomad Buff sleeves, and are sent out in tear-open Colorplan envelopes – green for Benwells, grey for We Made This.





Each pack contains ten different cards, all using delicious G·F Smith papers.

We don’t want to give the game away by showing you the whole lot, but here are just a few from the Greetings pack.

‘Howdy’ features a white foil on Woodside Garden Pine:


‘Hola’, echoing the Spanish flag, uses a yellow foil on duplexed Colorplan Bright Red and Factory Yellow:


‘Ey up’ features a white foil on a fantastically thick (1200gsm) Nomad Bedrock:


And then there’s the Thanks pack:


‘Much Obliged’ is blind debossed on 400gsm Moondream:


‘Lots of Thanks’ features white and super-diffuser foils on Colorplan Dark Grey (with a Buckram emboss) duplexed with Colorplan Factory Yellow:


‘Fanks’ uses a copper foil, again on the Nomad Bedrock:



The reverse of each card details the process used to print it, and what stock it’s printed on. So even if you don’t decide to send them on to anyone, they’re still really useful.

We (and Benwells) will be mailing the packs out over the next couple of weeks – so keep an eye on your postbox.


Shakespeare Schools Festival: His Words, Our Play

_0003_Layer 0

The Shakespeare Schools Festival is the UK’s largest youth drama festival, and they offer school students from all backgrounds the opportunity to perform Shakespeare on their local professional stage. Which is pretty brilliant. 

They recently asked us to create a promotional pack of exercise cards to send out to schools, ‘to challenge, support and inspire teachers to inject some SSF style creativity into their classrooms’. 



We created an A5 buckram-lined box, with 24 foil-blocked exercise cards, and a few simpler introductory cards. 

_0000_Layer 9

_0001_Layer 10

The exercise cards are set in four distinct sections, so we used a separate colour foil to distinguish each section. The exercises each feature quotes from Shakespeare’s plays. We knew these could look fantastic lining the walls of a classroom, so we set them in bold, engaging lettering on the fronts of the cards. 

_0002_Layer 3

_0004_Layer 5

_0005_Layer 7



Our client’s response was: ‘They are beautiful! Thank you so much, I couldn’t be more pleased.’

Which are fine words indeed.

Unknown Pleasures and CP 1919


Last night print guru Daniel Mason gave a brilliant talk at the Wynkyn de Worde Society about his work researching, developing and manufacturing facsimile record sleeves for Joy Division, including their album Unknown Pleasures. We’re working as the honorary designers for the society this year, and created the piece above as a memento of the talk.

Unknown Pleasures was Joy Division’s debut album, and featured Peter Saville’s fantastic and iconic sleeve design:


Famously, the illustration used on the cover came from The Cambridge Encyclopaedia of Astronomy, and represents successive pulses from CP1919, the first ever discovered pulsar. More recently, Jen Christiansen, art director of information graphics at Scientific American, did a bit of detective work, and found out that the image was originally created by Harold Craft for his PhD thesis.

We wanted to make a piece for Daniel’s talk that referenced the source material, reuniting the graphic with its caption, so we did a bit of digging around and found a copy of the Encyclopaedia for sale on AbeBooks. A few days later we had the book open on page 111, and there was the original image:


We scanned the page, vectorised the image, and reset the type from the caption (using Elsner+Flake’s Modern Extended) so that we could create a foiling die.

We worked with Benwells and Mason to create the finished piece, which uses a holographic foil on Colorplan Ebony Black, all set at the same size as the original. The holographic foil picks up the light brilliantly against the black:


Find out more about the Wynkyn de Worde Society here.



So this year We Made This is 10 years old. Getting on a bit right? I mean, not quite a teenager, but heading in that direction (so expect some tantrums, angst, and questionable fashion decisions over the next few years).

To celebrate our birthday, we decided to make a book, 10×10, featuring 10 short stories all about the number 10. We produced the book in a limited edition of 100, with 10 different colour covers, of which there are 10 copies each.



The book is 10″ x 10″ square, and each of the stories is just 10 lines long, and set in 10pt type. Each story title is a single word which ends in the letters ‘t’, ‘e’, and ‘n’. Here are the spreads for the stories Brighten, Heighten, and Often:




To give you the flavour of it, here’s the first of the stories, BITTEN:


She was the last.

She hadn’t been anyone special before it all began.

She wasn’t sure how she’d survived so long, but she had.

She’d thought that was a good thing, but now… it seemed more like a curse.

She’d watched as everyone around her had fallen to the sickness.

She remembered how it began with the dogs and cats, their terrible eyes and bloody mouths.

She remembered how it spread to the people, their eyes just as terrible, mouths just as bloody.

She’d hoped for a cure, they all had, but that hope seemed stupid now.

She’d finally been bitten that morning, while searching for water.

She was ten.



The books were beautifully printed by our friends at Benwells, using just a single spot colour - metallic silver (Pantone 877 U). The text was printed on 170gsm Munken Pure Rough, and the covers were printed onto 350gsm Colorplan with a cord emboss. Both stocks are from the good folks at G·F Smith.

We’ve sent the book out as a thank you to all the people who helped us get this far. Here’s to the next 10.

Random Spectacular Two


The good folks at St Jude’s Prints recently sent us the second issue of their rather wonderful periodical, Random Spectacular, and it’s quite fantastic.

As with the first issue (which we reviewed back in January 2012) it’s a “collaborative exploration of the visual arts, literature, music, travel and much more”.

For instance, there’s a wonderful piece by typographer, designer and teacher Catherine Dixon about the letterpress scene of Buenos Aires (featuring the fantastic work of both Gómez Broncería Artística and Prensa La Libertad):


and a lovely set of images from photographer Finn Beales, all shot on an iPhone.


There’s also a lovely feature about Ralph Steadman’s illustrations of extinct and nearly-extinct birds:


and an article by James Russell about the Submarine series of lithographs by Eric Ravilious:


The format, somewhere between A4 and A3 (240mm x 350mm), means that the imagery is all gloriously detailed.

All proceeds from the sale of the magazine are again going to Maggie’s Centres (which support people with cancer) - so there’s no reason not to buy a copy for yourself right now!

Planting Poetry for the Ministry of Stories


Our memories of poetry at school mainly consist of being forced to sit and read aloud various impenetrable and ancient poems in a hot and stuffy classroom while glancing out of the window and thinking “I’d so much prefer to be out there right now”.

So it’s a massive pleasure to have worked on the latest Ministry of Stories project, where poetry is written rather than just read, and where it’s done outside rather than in.

Planting Poetry is a project the Ministry runs with primary school children. It runs over the course of five sessions, with the support of a facilitator and Ministry writing mentors. For this year’s project, thirty Year 5 children (aged 9-10) at William Patten Primary School in Stoke Newington explored a garden attached to their school, responding to the various edible and decorative plants they grow there.

They then created ten poems inspired by the garden, written in the Mesostic form – where a vertical word is formed from within the horizontal lines of the poem.

We then took their poems, and turned them into 3D signs which could be ‘planted’ in the garden. (Our designs are entirely based on the wonderful ones created for the project last year by Burgess Studio.) Each line of each poem is laser cut into pre-painted lengths of wood, which are then drilled and mounted onto a rod, before being installed around the garden. The fantastic folks at Beam Laser Cutting did an incredible job, doing all the production, and the poems looked really wonderful.










Brilliant poems, and the children from the school seemed genuinely thrilled at seeing their work made real.

Penguin Random House Learning Journal

Often, when you get a job back from the printer (having laboured over it for hours, days, weeks, and often months), there can be a certain sense of disappointment, with the final result not living up to your by now unjustifiably elevated expectations. That’s not to say that the finished object isn’t worthy of love and pride, just that you can easily have an idealised view of what you hope to have created, a view which reality can never match.

But every now and then, the reverse happens. Despite having those same supposedly unrealistic expectations, the finished object manages to exceed them.

This happened to us with this learning journal we created recently for the Penguin Random House Academy – the in-house training programme for the company’s UK staff.

We were hoping it was going to look great, but once we got it in our hands, we couldn’t help but grin. It just felt right – the cover stock, the text stock, the print process, the finishing – it all came together in one lovely package. (And yup, we know we’re blasting away on our own little trumpet here, but heck, sometimes it’s okay to do that.)

We started out by designing the identity for the Academy, a simple circle. We then carried that circle through as a motif throughout the book.

The book is designed in two separate sections, each of which has its own front cover. Start at one end and it’s an informative guide to all the training and career development possibilities at the company; flip it over and it’s a travel journal, where you can make notes and doodle.

The text pages are printed onto a cream stock using the CMYK process, but with the black swapped for a Pantone grey.

The two halves of the book meet at a spread which reads in both directions, letting you know that it’s time to flip the book:

The covers are 2000 micron greyboard, foil-blocked in white.

The travel journal pages are a mix of blank pages, inspirational quotes, and many different types of lined paper pages:

Our thanks to Jo, Bethany and Erica at Penguin Random House, and printers Colophon and Lavengro for their help in creating something we’re dead proud of.