Archived posts: Shop

Hoxton Street Monster Supplies Cookbook


We’re dead proud to announce the publication of the Hoxton Street Monster Supplies Cookbook, which we recently designed for Octopus Books and the Ministry of Stories.

Here’s the blurb:

‘For hundreds of years, Hoxton Street Monster Supplies has been supplying quality goods for the Living, Dead and Undead – and this, its classic recipe book, has been in use for just as long. Now, for the first time, it has been adapted for use by humans. So whether you are entertaining trolls, hosting a vampire soirée or expecting zombies round for tea, you can make delicious treats to suit every occasion. With recipes and handy hints for monster housekeeping, this classic tome is an essential addition to every home, lair, cave, swamp or fiery pit.’

Here a photos of a few spreads:





The book has been brilliantly written by Cara Frost-Sharratt, with a few additions by We Made This. The wonderful illustrations are by the fantastic Caroline Church, and they really make the book.


We looked at Mrs Beeton’s Book of Household Management, classic Victorian cookbook, for inspiration. So as with that, our book features a few pages of adverts at the front and back. This pair of ads are for The Collywobbles, and for Grimm & Co., the amazing Apothecary for Magical Beings in Rotherham.


Here’s a short promotional film, showing the making of some Fresh Maggot Brownies:

(You can see some more of the films here.)

The book is available from Hoxton Street Monster Supplies, with profits going to the Ministry of Stories – and it’s rather perfect for Halloween…

Oh, and there’s also a US edition, titled The Monster’s Cookbook, which is out later this month.

Click and Stamp set


Alistair has recently returned from a trip to Australia, where he gave a couple of talks to the good folks at AGDA (the Australian Graphic Design Association) in Melbourne and Adelaide. He also spent a fair amount of time bothering kangaroos and koalas. Here’s one he photographed in Adelaide:



But when he wasn’t molesting marsupials, he found time to pick up this gorgeous Futura Bold stamp set, from Paper 2 in Sydney (we can’t currently see the set on their website, but it’s also available from Honest Paper and Telegram Open House).


Each of the stamps clicks together with the next one, making setting a complete doddle – and perfect for getting your Wes Anderson on.




Delicious. A lower case set, and a set of numerals are also available.


The set is made by O-Check Design Graphics in Korea.

Grimm & Co


Way back in October 2012, we posted on here to ask if anyone around the country was interested in setting up their own local version of the Ministry of Stories.

(The Ministry is a creative writing and mentoring centre for young people, based in Hoxton, which is hidden behind the fantastical Hoxton Street Monster Supplies. Alistair Hall, creative director at We Made This, is one of the co-founders of the Ministry and the monster shop, and has worked as their Art Director for the past six years. Read more about his work for the Ministry here, and for the monster shop here.)

A host of people came forward in the hope of setting up their own centre, and since then a vast amount of work has being going on, with various Ministry related projects now in gestation.

But the first fully fledged new member of the Ministry of Stories family has just launched.

And it’s quite brilliant.

Grimm & Co, Apothecary to the Magical, sits proudly in the middle of Rotherham town centre. The shop takes up the ground floor, and the writing centre sits above on the first floor. It’s incredible to see something like this right in the heart of a community.





According to legend, the shop has been supplying evil plots, wild schemes, and kitchenware to the local magical community since 1148 (just after lunchtime).

Grimm & Co has been designed by the incredible team at Side by Side, who have donated all their time and skills for free. It’s an absolute labour of love, encompassing the branding (including the wonderful monogram, below), the products, the packaging, the interiors and the exteriors.











The shelves above hide the hidden doorway which gives access to the writing centre beyond. There’s even a giant bean-stalk slide to take the young writers (and some of the not-so-young) back downstairs after they’ve finished writing.

And a fantastic story wall.


We know for ourselves just how much work goes into creating something like this, and the team at Side by Side, along with a host of collaborators, have done an amazing job.

Deborah Bullivant, the indefatigable powerhouse behind Grimm & Co (or Founding Director as she’s more commonly known) says this of their work: “Side by Side’s ideas are unique, cliché-free and their professionalism is exemplary, doing whatever it takes for their client with a touch of awe and wonder.” Which isn’t bad.

Grimm & Co is a fantastic addition to the Ministry of Stories family, and we can’t wait to see what happens next…

Werewolf Biscuits


Our latest product for Hoxton Street Monster Supplies is due to hit the shelves soon, and we’re hoping it’s going to be a best seller. (It’s already been featured by Werewolf News, which bodes well.)

Werewolf Biscuits are ‘perfect for lycanthropes of all sizes’. And guaranteed 100% silver-free.



We also created a bespoke version of the packaging for The Story, the fantastic annual conference based around story telling of every conceivable form. The packs featured the running order for the conference on the back, and went down a storm with the delegates:




See more buzz about the conference (and the biscuits) on this Storify page.

Werewolf Biscuits will be available online and in store soon.

Hoxton Street Monster Supplies’ new website


So, we’re feeling more than a little excited. The new website for Hoxton Street Monster Supplies has just launched. We’re  hugely proud of it.

The shop, established in 1818, provides bespoke and everyday items for the living, dead and undead. (And also happens to give all its proceeds to the Ministry of Stories, the young people’s writing and mentoring centre which dwells somewhere behind its shelves.)


The shop’s old website, developed a few years back, didn’t work too well on mobile devices, so we took the chance to give it a complete overhaul.

We’re particularly pleased with a (much requested) translation feature:


(You’ll have to visit the site to see how it works.)

The site is the result of a huge amount of work from a whole heap of talented folk giving their time, energy and skills for free. It was designed by the brilliant Fox twins, Gavin & Jason. They’re creative directors (at Framestore) who ‘specialise in storytelling in many mediums including theatre, video, VR, social media and of course websites’. They also do some amazing things for Secret Cinema, and a whole host of other incredible stuff. Jen Williams, Head of UX at Poke, made sure the user experience was just right. It was built (with remarkable patience) by the wonderful Jamie Ingram, Technical Director at Poke. Copywriter James North crafted the text on the site expertly, perfectly catching the flavour of the shop.

We provided art direction, mainly by getting in the way and being overly pernickety about typographic stylings.


The products themselves look fantastic too, thanks to some brilliant photography by Darryl Stoodley.

Go shop.

See inside Hoxton Street Monster Supplies


Thanks to the magic of Google, you can now take a 360° tour of Hoxton Street Monster Supplies. The tour shows up whenever you Google the shop, via the ‘See inside’ panel.

The good folks from Aardvark 360 came to photograph the shop on a fantastically sunny morning.

It’s a super slick operation, taking no more than an hour, and the results give you a really clear sense of the how the shop looks, inside and out (though we’d still recommend a visit in real life of course).

While they were doing the shoot, one of the shop’s regular customers, a Mr Griffin, happened to have dropped by, and agreed to be included in the shots.




What a gent.

Liberty London now selling Thickest Human Snot

It used to be that when you fancied picking up a jar of Thickest Human Snot, or a tin of Collywobbles, you had to head over to east London, to Hoxton Street Monster Supplies (or visit their online store of course).

But, for a limited time only, monsters can now pick up all their daily supplies at London’s smartest department store, Liberty. They’ve created a fantastic Pop Up Snot Shop, with an entrance right on Carnaby Street.

The entrance even has little peepholes, so that more nervous monsters (of any stature) can take a look at what’s on offer before venturing in.

Inside, a sign explains what the shop is all about.

The shelves are full of a range of the very best monster supplies, including Tinned Fear, Human Preserves (Thickest Human Snot, Old Fashioned Brain Jam and Organ Marmalade), boxes of Cubed Earwax, bars of Impacted Earwax, and of course, Zombie Freshmints.

There’s even a height chart, usefully sized for younger monsters:

Fantastic work by the creative team at Liberty, with art direction by We Made This.

The Best Kids’ Shop in London

Boom! We’re hugely proud to announce that Hoxton Street Monster Supplies has just been nominated as the Best Kids’ Shop in London by the good folks over at Time Out London magazine.

The latest issue of the magazine lists the best 100 shops in the capital, and singles out Hoxton Street Monster Supplies as the very best place for young folk to do a spot of shopping.

Of course, it’s not really a kids’ shop. It’s a shop for monsters. The clue is in the name really. But it would seem impolite to quibble, and the staff are generally fairly tolerant of humans, especially the younger variety.

If you can’t make it along to 159 Hoxton Street, you can buy some of the shop’s wonderful goods at their online store at

Read more about how we designed the shop, and how we helped set up and design the Ministry of Stories.

Milk Tooth Chocolate

We’ve been busy lately on a variety of projects for the Ministry of Stories and Hoxton Street Monster Supplies, and this is the first to hit the shelves: Milk Tooth Chocolate – a smooth milk chocolate with utterly delicious chunks of delicately roasted milk teeth.

It is of course ethically sourced: “Our chocolate is made with only the finest quality molars, gathered by our skilled team of tooth fairies – and children are always paid a fair price for their teeth.”

It’s truly delicious (with an uncanny similarity to milk chocolate with hazelnut pieces).

And, there’s an added bonus – the inside of the wrapper has the beginnings of a short story by Francesca Simon (author of the Horrid Henry books). The story is about the tooth fairy, who is bored and fed up. Francesca has asked for any budding young writers amongst the shop’s customers to help finish the story for her – with the best results being published on the Ministry of Stories website.

As with all Hoxton Street Monster Supplies stuff, the profits from the sale of the bars support free writing workshops for children and young people in east London. You can order them from the website – and with Christmas looming, they make fantastic Secret Santa gifts, or stocking fillers.

The bar is produced by the lovely people at the rather brilliant Divine Chocolate – the only Fairtrade chocolate company 45% owned by farmers.

Packaging design and copywriting are by We Made This.

Tinned Fear

So it seems, unfortunately for London’s monster community, that Spring has arrived. The days are getting longer, the sun is out, and the painfully joyous sounds of birdsong, human laughter and children playing are now unavoidable. Suddenly it’s twice as difficult to scare humans. Children in particular are unpleasantly confident.

So Hoxton Street Monster Supplies is offering a gargantuan 50% discount on all varieties of Tinned Fear for children*. Up until 8 June, each of the five kinds of Tinned Fear will be available for just £4. Or you can get the whole set of five for a laughable £17.

“Being unable to terrify even the smallest child was embarrassing and demoralising. Tinned Fear helped me out when nothing else could. I feel whole again.” Mr Hyde, London

*Rumours that they’re doing this because of a stock error by a zombie in the ordering department are entirely true.