Archived posts: Shop

Hoxton Street Monster Supplies’ new website


So, we’re feeling more than a little excited. The new website for Hoxton Street Monster Supplies has just launched. We’re  hugely proud of it.

The shop, established in 1818, provides bespoke and everyday items for the living, dead and undead. (And also happens to give all its proceeds to the Ministry of Stories, the young people’s writing and mentoring centre which dwells somewhere behind its shelves.)


The shop’s old website, developed a few years back, didn’t work too well on mobile devices, so we took the chance to give it a complete overhaul.

We’re particularly pleased with a (much requested) translation feature:


(You’ll have to visit the site to see how it works.)

The site is the result of a huge amount of work from a whole heap of talented folk giving their time, energy and skills for free. It was designed by the brilliant Fox twins, Gavin & Jason. They’re creative directors (at Framestore) who ‘specialise in storytelling in many mediums including theatre, video, VR, social media and of course websites’. They also do some amazing things for Secret Cinema, and a whole host of other incredible stuff. Jen Williams, Head of UX at Poke, made sure the user experience was just right. It was built (with remarkable patience) by the wonderful Jamie Ingram, Technical Director at Poke. Copywriter James North crafted the text on the site expertly, perfectly catching the flavour of the shop.

We provided art direction, mainly by getting in the way and being overly pernickety about typographic stylings.


The products themselves look fantastic too, thanks to some brilliant photography by Darryl Stoodley.

Go shop.

See inside Hoxton Street Monster Supplies


Thanks to the magic of Google, you can now take a 360° tour of Hoxton Street Monster Supplies. The tour shows up whenever you Google the shop, via the ‘See inside’ panel.

The good folks from Aardvark 360 came to photograph the shop on a fantastically sunny morning.

It’s a super slick operation, taking no more than an hour, and the results give you a really clear sense of the how the shop looks, inside and out (though we’d still recommend a visit in real life of course).

While they were doing the shoot, one of the shop’s regular customers, a Mr Griffin, happened to have dropped by, and agreed to be included in the shots.




What a gent.

Liberty London now selling Thickest Human Snot

It used to be that when you fancied picking up a jar of Thickest Human Snot, or a tin of Collywobbles, you had to head over to east London, to Hoxton Street Monster Supplies (or visit their online store of course).

But, for a limited time only, monsters can now pick up all their daily supplies at London’s smartest department store, Liberty. They’ve created a fantastic Pop Up Snot Shop, with an entrance right on Carnaby Street.

The entrance even has little peepholes, so that more nervous monsters (of any stature) can take a look at what’s on offer before venturing in.

Inside, a sign explains what the shop is all about.

The shelves are full of a range of the very best monster supplies, including Tinned Fear, Human Preserves (Thickest Human Snot, Old Fashioned Brain Jam and Organ Marmalade), boxes of Cubed Earwax, bars of Impacted Earwax, and of course, Zombie Freshmints.

There’s even a height chart, usefully sized for younger monsters:

Fantastic work by the creative team at Liberty, with art direction by We Made This.

The Best Kids’ Shop in London

Boom! We’re hugely proud to announce that Hoxton Street Monster Supplies has just been nominated as the Best Kids’ Shop in London by the good folks over at Time Out London magazine.

The latest issue of the magazine lists the best 100 shops in the capital, and singles out Hoxton Street Monster Supplies as the very best place for young folk to do a spot of shopping.

Of course, it’s not really a kids’ shop. It’s a shop for monsters. The clue is in the name really. But it would seem impolite to quibble, and the staff are generally fairly tolerant of humans, especially the younger variety.

If you can’t make it along to 159 Hoxton Street, you can buy some of the shop’s wonderful goods at their online store at

Read more about how we designed the shop, and how we helped set up and design the Ministry of Stories.

Milk Tooth Chocolate

We’ve been busy lately on a variety of projects for the Ministry of Stories and Hoxton Street Monster Supplies, and this is the first to hit the shelves: Milk Tooth Chocolate – a smooth milk chocolate with utterly delicious chunks of delicately roasted milk teeth.

It is of course ethically sourced: “Our chocolate is made with only the finest quality molars, gathered by our skilled team of tooth fairies – and children are always paid a fair price for their teeth.”

It’s truly delicious (with an uncanny similarity to milk chocolate with hazelnut pieces).

And, there’s an added bonus – the inside of the wrapper has the beginnings of a short story by Francesca Simon (author of the Horrid Henry books). The story is about the tooth fairy, who is bored and fed up. Francesca has asked for any budding young writers amongst the shop’s customers to help finish the story for her – with the best results being published on the Ministry of Stories website.

As with all Hoxton Street Monster Supplies stuff, the profits from the sale of the bars support free writing workshops for children and young people in east London. You can order them from the website – and with Christmas looming, they make fantastic Secret Santa gifts, or stocking fillers.

The bar is produced by the lovely people at the rather brilliant Divine Chocolate – the only Fairtrade chocolate company 45% owned by farmers.

Packaging design and copywriting are by We Made This.

Tinned Fear

So it seems, unfortunately for London’s monster community, that Spring has arrived. The days are getting longer, the sun is out, and the painfully joyous sounds of birdsong, human laughter and children playing are now unavoidable. Suddenly it’s twice as difficult to scare humans. Children in particular are unpleasantly confident.

So Hoxton Street Monster Supplies is offering a gargantuan 50% discount on all varieties of Tinned Fear for children*. Up until 8 June, each of the five kinds of Tinned Fear will be available for just £4. Or you can get the whole set of five for a laughable £17.

“Being unable to terrify even the smallest child was embarrassing and demoralising. Tinned Fear helped me out when nothing else could. I feel whole again.” Mr Hyde, London

*Rumours that they’re doing this because of a stock error by a zombie in the ordering department are entirely true.


God’s Own Junkyard

We nipped into Chris Bracey’s God’s Own Junkyard in Soho yesterday – what a treasure trove!

Bracey creates neon signage for fashion and film, and the exhibition / pop-up shop collects together a stunning mix of his work as well as some found signs, old movie props, and other bits and bobs. He started making signs in Soho back in the 70s (his work feels entirely at home on Beak Street) and he’s since worked with the likes of David Lachapelle and Martin Creed, Tim Burton and Stanley Kubrick. Not a bad client list.

God’s Own Junkyard is at Circus of Soho, 47 Beak St, London W1 until the end of January.

We Made This Christmas Gift Guide 2012

It’s been a while since we’ve done this, but it felt like time we did it again, so we’ve put together a little list of some bits and bobs that would make for good Christmas presents for the design-inclined. We’ve taken a brief stroll through all the stuff we’ve posted about this year, and picked out some choice things from there that you can buy; and then we’ve also added in some other good bits. Perfect for forwarding to flumoxed relatives who might otherwise be tempted to get you a Christmas-print one piece.

Back in January we mentioned Howard Hardiman’s fantastic graphic story The Lengths – you can get the complete set now for just £20. Probably the best story you’ll read about a canine rent boy this year.

In March we mentioned that Alistair had put together some words and pictures for Issue 6 of the Ride Journal, detailing his cycle ride from Land’s End to John o’ Groats. It’s a lovely magazine, and a steal at £10.50.

Our friends over at Herb Lester have kept us supplied all year with their wonderful maps, and recently sent us a batch of their brilliant Luggage Tags – just £3.50 for a set, perfect for chucking in a stocking.

Back in March we reviewed the V&A’s extensive exhibition, British Design from 1948. If you didn’t get a chance to catch the show, why not check out the catalogue, available for £25.

Of course, if you’re talking about classics of British design, you can’t not mention Penguin books. And if you’ve got a lot of Penguin books, you can’t just put them anywhere. How about a Penguin Donkey ii – Ernest Race’s 1963 update of the original 1939 Penguin Donkey bookcase, from the brilliant Objects of Use?

Sticking with books, back in May we posted about GraphicDesign&’s first publication Page1: Great Expectations. (We saw a tweet from them the other day that said they only had a very few left, so don’t dilly dally.)

Our friends over at Present & Correct can always be relied on for brilliant presents. We’re currently loving their Midori Brass Bookmark Stencils (£13.50), and their Vintage Geometry Blocks (£34.50).

In June (it was raining even then wasn’t it…) we made our way back over to the fantastic Thomas Heatherwick exhibition at the V&A: you can pick up the Thames & Hudson Thomas Heatherwick: Making book for less than £30 on Amazon.

For those of you looking to cover up some blank wall space, how about Andy Altmann’s Beckett print from Editions of 100 (£65), or perhaps a Wake Up and Dream letterpress print from A Two Pipe Problem (£32)?

If you’re into typography, it’s a fair bet that you’re into old signs and lettering – so perhaps some individual letters from old signs, courtesy of The Vintage Wall (prices vary)?

Of course, if you’ve been reading our blog in even the most cursory way, you can’t fail to have been irritated by our constant mentions of our work with Hoxton Street Monster Supplies. In fact, it was only earlier this month that we wrote about the brilliant new necklaces produced for the shop by Tatty Devine, including the marvellous Uurghhh Necklace (£35) – which would be perfect neckwear on Boxing Day for several people we know.

If you’d rather pick out your own presents, then you can’t do better than a trip to one of the Ephemera Society Fairs – handily, the next one is this Sunday, 2 December – and is the perfect place to pick up some old bits of printed matter.

Membership of the Ephemera Society is also just £25, and includes subscription to their wonderful quarterly journal, The Ephemerist.

And while we’re talking about memberships, how about becoming a Friend of St Bride Library – the world’s best printing and graphics art library? Just £35 helps support the library, gets you discounted tickets to events, and also gets you a couple of copies of their fantastic Ultrabold journal.

If none of that has done the trick, well, perhaps you’re in the mood for a Disappointments Diary, from Asbury & Asbury – a truly miserable week-to-view diary full of disappointing twists.

A happy Christmas to one and all.

Tatty Devine for Hoxton Street Monster Supplies

The wonderful people over at Tatty Devine have been beavering away on a fantastic new limited-edition range of jewellery for Hoxton Street Monster Supplies, released just in time for Christmas. The perfect way for the modern monster to express their ghastly feelings, each piece is hand-made, with just a little bit of magic, in Tatty Devine’s London workshop.

The Uurghhh necklace (above) is allegedly crafted from sustainably-sourced human bone, and is said to be perfect for Zombies, Mummies, and any other vocally-challenged monsters. There’s also an Urghh brooch (below) which is great for securing loose bandages and limbs with style and panache.

For a more general sense of terror, the Aarghhh necklace is ideal, being made from recently-petrified forests.

Or for something a little more restrained, there’s the bijou Grrrr necklace, hand crafted from slime-resistant malachite-substitute, which is apparently quite a hit with trolls, ogres and other swamp-dwelling beasts.

They all come boxed up, ready to wear:

Tatty Devine also created a bespoke, one-off, super-sized piece for one of the shop’s gigantic customers:

If you’d like to win one of the pieces from the main range, Tatty Devine are running a flash-fiction competition on Twitter – just write a 140 character tweet inspired by one of the words from the collection (Aarghhh, Grrrr, Urghh or Uurghhh), with the hashtag #monster140. You’ve got until 12 noon on Monday 12 November 2012 – so get tweeting.


Monstrous cards

When an email doesn’t cut it, and howling at the moon is just a waste of breath, it’s time to send a card. So we’ve created a set of greetings cards for Hoxton Street Monster Supplies.

There are eight designs, which cover a whole variety of possible circumstances.

For Christmas, you can share your festive feelings in style (particularly if you send a jar of actual Bah! Humbugs too…)

If you’re feeling a little more positive, or as is more likely, you know someone who’s recently become a zombie, this card would be the one for you:

Or perhaps it’s just time to show someone how grateful you are:

Every monster loves Hallowe’en, so we thought a card for that might be good:

Sometimes you want to be a little more subtle though – after all, a whisper can be more powerful than a shout:

The shop gets visits from many a mummy (and little monsters should never hesitate in sending their mummies a card):

And of course, even fiends find time to celebrate Valentine’s Day:

The cards, printed with woodblock letters, have been lovingly set and printed by the fine folks at New North Press, on 270gsm Colorplan White Frost supplied by the good people at GF Smith. Huge thanks to them all.

They’ll be available from Hoxton Street Monster Supplies just as soon as their mindless lackeys have finished packaging them up.